As Founder and Lead Educator, Alma conducts and oversees all educational aspects of the brand. She is involved in every aspect of the company, including the formulations of our core products, which are inspired by her professional methods as an Esthetician and Permanent Makeup Artist.  

As a skincare educator and innovator, she has written skincare curriculum and travels the country teaching professionals how to deliver what clients need and how skin is a reflection of health. She’s connected to the world’s best PMU artists, skin specialists — their products and trade secrets — making her a beauty aftercare expert and a go-to resource for product inspiration.